Producing public health information for “small areas” provides community planners, public health analysts and epidemiologists, and public health program providers with specific information about a specific population. This analytic method, commonly referred to as small area analysis, has a long history in public health and allows investigators to explore ecologic relationships between health status, lifestyles, environment, and health systems. This workshop will discuss the availability and accuracy of data for small areas, methods for analysis of small area data, and the strengths and limitations of small area analysis. The workshop will also provide participants with hands-on opportunities for analyzing small area data and interpreting the analytic results.

Only 20 applicants will be accepted to attend this workshop. Applications can be found online HERE and are due Thursday, July 15, 2010. Limited travel support is available for those individuals who are also able to attend the CityMatCH Conference.

The Deadliest Disease in America is a combination of documentary film and workshops developed to reduce barriers of access to health care. The Deadliest Disease in America is a thought-provoking film that, when viewed in conjunction with intensive workshops, clearly highlights the unequal treatment that individuals often receive based on color. This training will help participants understand how to identify racism in health care systems, and give them strategies to address it.

Description adapted from the website: http://www.urutherighttobe.org/disease/deadliest.php

In this interactive session, participants will learn the critical steps in preparing for and designing the evaluation component of a program. Participants will use a logic model framework to develop program objectives, and, in turn, use objectives to develop appropriate performance indicators. Participants will investigate sources of existing data, and discuss the collection of their primary data, topping it off with key elements of great evaluation reporting.

Cyberbullying , sexting , digital coercion, premature intimacy, online dating, increased access to substances, online predators, Internet compulsivity - these new media phenomena have the power to dramatically impact a young person’s life. Current public health tools and resources for encouraging youth to develop healthy, positive media habits are inadequate. MCH leaders feel unprepared or ill equipped to respond, as the rapidly changing new media alters many aspects of adolescent life. With norms around privacy, appropriateness, and boundaries shifting dramatically, youth and adults need skills to navigate this uncharted landscape. In this session, participants will learn how public health can effectively utilize new media tools to strengthen and enhance local MCH efforts and learn how public health providers can stay relevant in a rapidly changing world. Methods for increasing understanding of the value youth place in new media, involving youth in public health programming and messaging, and educating youth about the risks and benefits of new media will be examined.

Speaker:
Glynis Shea
Communications Director
Konopka Institute for Best Practices in Adolescent Health
Healthy Youth Development
Prevention Research Center
Division of Adolescent Health and Medicine
Department of Pediatrics
University of Minnesota
   
Communications skills are not just for advocates and advertisers; every member of the MCH community has a role to play in building public support for effective policies, best practices and necessary resources.

In this workshop, Glynis Shea, former advertising executive, applies lessons learned from her experiences at Saatchi & Saatchi Advertising to the challenges of the public health community. Shea will present communications techniques typically employed by the marketers of cars and candy bars - like framing and audience-based messaging - that can be used successfully by MCH organizations and individuals on a daily basis.

This skills-building session will explore message-framing skills and give participants an opportunity to apply those skills in crafting compelling MCH messages.

Speaker:
Loretta Ross
Co-Founder and National Coordinator
SisterSong
Women of Color Reproductive Health Collective
Atlanta, Georgia

We will achieve reproductive justice when women and girls have the economic, social, and political power to make healthy decisions about their bodies, sexuality, and reproduction for themselves, their families, and their communities. This session, led by activist, organizer, and political commentator Loretta J. Ross, will help MCH leaders understand the core principles of reproductive justice, how to address reproductive oppression through the three frameworks of Reproductive Rights, Reproductive Health and Reproductive Justice, and where to begin discussions on integrating reproductive justice into your organization and community. Come and hear from a true leader of the movement toward better equality in women's health and health care.

Speaker:
William M. Sappenfield, MD, MPH
State MCH Epidemiologist
Division of Family Health Services
Florida Department of Health

Most urban health departments have realized that their efforts to reduce infant mortality must include improving women's health prior to conception, and most urban communities are aware of the ten preconception health recommendations released by a CDC Select Panel in 2006.  But how is preconception health defined and measured?  The Select Panel's Public Health Work Group convened a subcommittee of MCH experts to specify preconception health priority areas and propose measurable preconception health indicators for use at the state level.  The committee published their proposed indicators, and they are now coming into use.  This session will introduce the indicators and the process by which they were selected, and will share some initial state and local results. A discussion about processes for development and validation of local preconception health indicators will be included.

Speakers:
Michael Fraser, PhD, CAE
Chief Executive Officer
Association of Maternal and Child Health Programs
Washington, DC

Brent Ewig, MHS
Director
Public Policy and Government Affairs Team
Association of Maternal and Child Health Programs
Washington, DC

What does health care reform mean for the women, children, and families across the United States, especially those in urban areas?  The Patient Protection and Affordable Care Act and subsequent Reconciliation Bill, signed into law by President Obama on March 23, 2010, have the opportunity to change the game in health care, prevention, and public health.  Attendees will hear about the provisions within the 1,000 plus pages of the law that build a prevention fund and add additional sections within Title V, among other things.  Also learn advocacy strategies that ensure the passage of the bill and the efforts necessary in the future to see continued growth of MCH programs and policies at the national, state, and local levels.

Content and speaker TBD

Speakers:
Victoria Lombardo, MSN, RN
Associate State Director of Program Services
March of Dimes, California Chapter

Elaine Ellers, MSW
Adolescent Grants Program Manager
Sutter Health Sacramento Sierra Region

Denise C. Gee, MPH, RD, CLE
Special Projects Manager
Public Health Foundation Enterprises WIC Program

Maryjane Puffer, BSN, MPA
Director of Clinical and Community Health Programs
California Family Health Council

Preconception and interconception health are strategic priorities of the March of Dimes California Chapter to improve birth outcomes.   In 2006, the March of Dimes partnered with the California Department of Public Health's Maternal Child and Adolescent Health Division to form the Preconception Health Council of California (PHCC) to develop a California plan for preconception health. The March of Dimes funded three multi-year Preconception/Interconception Health Demonstration Grants to enhance education and services for women at high-risk due to previous poor outcomes, chronic conditions or other factors. The session will present results of the following three projects: the California Family Health Council's Preconception Care Integration Project; the Public Health Foundation Enterprises WIC’s WOW (WIC Offers Wellness) Program; and the Sutter Medical Center, Sacramento's Teen Care project.

Speakers:
Trina Menden Anglin, MD, PhD
Chief, Office of Adolescent Health
Maternal and Child Health Bureau
Health Resources and Services Administration

Claire Brindis, DrPH, MPH
Professor, Department of Pediatrics, Division of Adolescent Medicine and
Department of Obstetrics, Gynecology & Reproductive Sciences
Director, Bixby Center for Global Reproductive Health
Director, Philip R. Lee Institute for Health Policy Studies
University of California, San Francisco

Audrey Stevenson, PhD, MPH, MSN, FNP-BC
Division Director
Family Health Services
Salt Lake Valley Health Department

This engaging and interactive panel presentation features an update on Healthy People 2020, which contains over 100 objectives directly relevant to adolescent health. Their essence will be captured in a consensus-selected core set. You will participate in active learning about a unique tool that provides national and state data on a core set of adolescent health objectives, and discuss how local urban public health can draw on this core set to strengthen adolescent health programs and practices at home.

Speaker:
Richard J. David, MD
Division of Neonatology
John H. Stroger Jr Hospital of Cook County
Department of Pediatrics
University of Illinois, Chicago

Using data to further our understanding of health disparities is a necessary, but complicated, endeavor. One of the nation's most notable leaders in understanding the disparities in infant mortality, Dr. Richard David, will walk participants through some of the processes that he and his colleagues use to collect and analyze data that is useful to improving public health practice. As a health provider, rooted in public health practice, Dr. David will explain straightforward approaches that help shed light on some complicated realities.

Speakers:
Ruth Perou, PhD, MS
Team Leader, Child Development Studies Team,
Division of Human Development and Disability
National Center on Birth Defects and Developmental Disabilities
Centers for Disease Control and Prevention

Susanna Visser, MS
Lead Epidemiologist
Child Development Studies Team
Division of Human Development and Disability
National Center on Birth Defects and Developmental Disabilities
Centers for Disease Control and Prevention

Legacy for Children™ is a group-based parenting intervention designed to promote optimal developmental outcomes for children in low-income families.  Implemented in two urban city sites, Miami and Los Angeles (LA), the Legacy intervention focuses on the parent as the change agent, emphasizing the quality of the parent-child relationship and the resources needed for parenting. Using the Legacy intervention model, this session will examine the critical role that early experience plays in determining lifelong learning, emotional and physical well-being, social attainment, and the presence or absence of chronic disease.

Speaker:
Elizabeth A. Dodson, PhD, MPH
Research Assistant Professor
George Warren Brown School of Social Work
Prevention Research Center in St. Louis
Washington University in St. Louis

Do policy-makers and public health leaders always base decisions on the best available evidence? Unfortunately, many things influence decisions, and evidence is not always at the top of the list. Research, surveillance, and evaluation produce important information that can help us improve policies and programs, but results must be translated into a message that leaders can really hear. Leaders need to feel strongly enough about the conclusions to resist opposing political pressures. One strategy is to provide answers to the three fundamental questions: Is there a problem? Do we know how to fix it? How much will it cost?  

Dr. Beth Dodson will introduce recent work by the Prevention Research Center in St. Louis on promoting evidence-based public health decisions, including results of recent surveys of health department leaders and state legislators, about what helps and hinders evidence-based decision making.  

Speaker:
Michael A. Dedee, MSW
MCH Division Manager
Monroe County Department of Public Health
Rochester, New York

What, why, when, and how should you plan for your organization's emerging leadership?  Come learn how to create a personal succession plan for your position, "future proof" your organization from key staffing losses, and identify critical responsibilities and priorities that up-and-coming leaders must know to be successful in the new position. This session will include ideas for overcoming the barriers of time and resources that prevent you and your organization from successfully drafting your succession plan.

Content and speaker TBD

Speaker:
Sheila Regan
Program Specialist - Hospital Response
CeaseFire
The Chicago Project for Violence Prevention

CeaseFire, an initiative of the Chicago Project for Violence Prevention, works with community-based organizations, faith leaders, and other community leaders to develop and implement strategies to reduce and prevent deadly violence, particularly shootings and killings, and promote alternatives to violence. CeaseFire depends heavily on outreach workers from communities with high rates of violence and public education to emphasize the message that shootings and violence are not acceptable. The message calls for the strengthening of communities so they have the capacity to exercise informal social control and change violent behavioral patterns.

In this session, CeaseFire hospital response coordinator, Sheila Regan, will provide an overview of how CeaseFire works with the medical community and how community responders partner with local trauma centers to provide support to violently-injured patients and their loved ones, intervening in deadly conflicts and preventing further violence. Regan will describe how the CeaseFire hospital response team works closely with hospital chaplains, emergency department staff and the trauma service, to intervene with people most at risk of being involved in future shootings, either as victims or perpetrators.

Content and speaker TBD

Speaker:
Mindy Thompson Fullilove, MD, MS
Professor of Clinical Psychiatry and Public Health
Columbia University
New York, New York

In order to ensure the health of urban populations it is important to understand how social communities are formed and sustained within an urban environment, and how those communities are affected by upheaval and displacement. In this session Dr. Mindy Thompson Fullilove will increase participants' understanding of the connections between urban redevelopment and health, and outline strategies for ensuring constructive redevelopment policies which establish and create a sense of community.

Speaker:
Richard J. David, MD
Division of Neonatology
John H. Stroger Jr Hospital of Cook County
Department of Pediatrics
University of Illinois, Chicago

In this session, Dr. Richard David will present findings from a recently published study examining the connection between women's lifelong exposure to neighborhood poverty and low birth weight. Findings from this population-based study will further participants' understanding of the impacts both race and class can have on birth outcomes. This session is a rare opportunity to have a small-group dialogue with Dr. David about this "hot off the presses" article.

Speakers:
Mirtha Beadle, MPA
Deputy Director
Office of Minority Health
U.S. Department of Health and Human Services

Kathy Carson, BSN
Administrator
Planning and Program Development
Public Health-Seattle & King County
Seattle, Washington

Arden Handler, DrPH, MPH
Professor
Community Health Sciences/Maternal and Child Health
The University of Illinois at Chicago
School of Public Health
   
This session has been specially designed for students and young professionals attending the conference. Three senior public health leaders at the local, federal, and academic levels will host this session in rounds. Participants will have opportunities for exchange with each of the leaders, gaining strategic insight into possible next steps in their public health careers. Don't miss this opportunity to learn from the best!

Content and speaker TBD

Speaker:
Sheila Regan
Program Specialist - Hospital Response
CeaseFire
The Chicago Project for Violence Prevention

CeaseFire, an initiative of the Chicago Project for Violence Prevention, works with community-based organizations, faith leaders, and other community leaders to develop and implement strategies to reduce and prevent deadly violence, particularly shootings and killings, and promote alternatives to violence. CeaseFire depends heavily on outreach workers from communities with high rates of violence and public education to emphasize the message that shootings and violence are not acceptable. The message calls for the strengthening of communities so they have the capacity to exercise informal social control and change violent behavioral patterns.

In this session, CeaseFire hospital response coordinator, Sheila Regan, will provide an overview of how CeaseFire works with the medical community and how community responders partner with local trauma centers to provide support to violently-injured patients and their loved ones, intervening in deadly conflicts and preventing further violence. Regan will describe how the CeaseFire hospital response team works closely with hospital chaplains, emergency department staff and the trauma service, to intervene with people most at risk of being involved in future shootings, either as victims or perpetrators.

Content and speaker TBD

Speaker:
Mindy Thompson Fullilove, MD, MS
Professor of Clinical Psychiatry and Public Health
Columbia University
New York, New York

In order to ensure the health of urban populations it is important to understand how social communities are formed and sustained within an urban environment, and how those communities are affected by upheaval and displacement. In this session Dr. Mindy Thompson Fullilove will increase participants' understanding of the connections between urban redevelopment and health, and outline strategies for ensuring constructive redevelopment policies which establish and create a sense of community.

Speaker:
Richard J. David, MD
Division of Neonatology
John H. Stroger Jr Hospital of Cook County
Department of Pediatrics
University of Illinois, Chicago

In this session, Dr. Richard David will present findings from a recently published study examining the connection between women's lifelong exposure to neighborhood poverty and low birth weight. Findings from this population-based study will further participants' understanding of the impacts both race and class can have on birth outcomes. This session is a rare opportunity to have a small-group dialogue with Dr. David about this "hot off the presses" article.

Speaker:
Terence Ray
Director
Milwaukee Fatherhood Initiative

Last Father's Day, President Obama spoke about fathers missing from too many lives and too many homes. We talk about including men in MCH, but too often, we struggle to find concrete ways of doing so.  In this session, Terence Ray, Director of the Milwaukee Fatherhood Initiative, will discuss issues that prevent men from being actively involved in their children's lives and present creative strategies to help fathers build relationships with their children.