Justice

Advancing Health Equity, Working for JUSTICE in All Communities

CONFERENCE HOME

Welcome to the 2011 CityMatCH Conference website where you can find photos, conference PowerPoint presentations, and more exciting highlights! For over 20 years, CityMatCH has been hosting an annual conference of Urban Maternal and Child Health programs and leaders. Our conferences are known for their cutting-edge maternal and child health content, in-depth skills-building sessions, and great professional camaraderie.

The goal of this year's conference was to shed light on a variety of areas of justice that most directly impact MCH, and to challenge participants to think critically about their role in actively advancing justice and health equity.

CONFERENCE THEME

This year's conference focused on the theme of JUSTICE in all communities.
Why Justice? As a nation, we have made significant progress toward achieving justice for all. However, injustices are still seen in many areas and for in many populations. Where injustice prevails, inequities in health and well-being persist and deepen. The 2011 conference shed light on a variety of areas of justice that most directly impact MCH, and challenged participants to think critically about their role in actively advancing justice and health equity.
What Kinds of Justice? The conference considered data, programs and policies in the areas of:

  • SOCIAL JUSTICE. The World Health Organization defines health as “A state of complete physical, mental and social well-being and not merely the absence of disease or infirmity."  i Health begins beyond the doors of the clinic and inequities in health start elsewhere, as well. Addressing equity means addressing the structural and systemic inequalities that create disparities in health. It means fighting for social justice, not just insuring access to care for all.
  • REPRODUCTIVE JUSTICE. “Reproductive justice exists when all people have the social, political, and economic power and resources to make healthy decisions about their gender, bodies, sexuality, and families for ourselves and our communities.” ii It links the concept of disparity to the concept of inequity.
  • ENVIRONMENTAL JUSTICE. The University of Michigan states, "[Environmental justice is] the right to a safe, healthy, productive, and sustainable environment for all, where ‘environment’ is considered in its totality to include the ecological (biological), physical (natural and built), social, political, aesthetic, and economic environments. Environmental justice refers to the conditions in which such a right can be freely exercised, whereby individual and group identities, needs, and dignities are preserved, fulfilled, and respected in a way that provides for self-actualization and personal and community empowerment." It goes on to state that, "Providing environmental justice includes a guarantee of equal access to relief and meaningful community participation with government and industry decision-makers.iii
  • ECONOMIC JUSTICE. In the documentary series Unnatural Causes we learn, "The wealthiest people have the most access to power, resources and opportunity–and thus the best health. Those on the bottom are faced with more stressors–unpaid bills, jobs that don’t pay enough, unsafe living conditions, exposure to environmental hazards, lack of control over work and schedule, worries over children–and the fewest resources available to help them cope." ivAn economically-just society is one in which all people have equal opportunity and equal access to the resources and opportunities that impact their health.
  • RESTORATIVE JUSTICE. “Restorative justice is an approach to justice that focuses on the needs of victims, offenders, as well as the involved community, instead of satisfying abstract legal principles or punishing the offender.” v In this model, crime is viewed as an offense against the community – including victim and offender – rather than against the state.
Continuing Education

Continuing education credit/contact hours have been approved for the 2011 CityMatCH Conference and are FREE OF CHARGE in 2011!

The deadline to apply for continuing education credit for the 2011 CityMatCH Urban MCH Leadership Conference is October 31st, 2011. If you are interested in receiving credit for having attended this year’s conference, please click here.

  • CME: This activity has been planned and implemented in accordance with the Essential Areas and policies of the Accreditation Council for Continuing Medical Education through the joint sponsorship of the Centers for Disease Control & Prevention and CityMatCH.
    The Centers for Disease Control and Prevention is accredited by the Accreditation Council for Continuing Medical Education (ACCME ®) to provide continuing medical education for physicians.
    The Centers for Disease Control and Prevention designates this live educational activity for a maximum of 23.5 AMA PRA Category 1 Credits™. Physicians should only claim credit commensurate with the extent of their participation in the activity.

  • Continuing Education designated for Non-Physicians: Non-physicians will receive a certificate of participation.

  • CNE: The Centers for Disease Control and Prevention is accredited as a provider of Continuing Nursing Education by the American Nurses Credentialing Center's Commission on Accreditation.
    This activity provides 23.2 contact hours.

  • IACET CEU: The CDC has been approved as an Authorized Provider by the International Association for Continuing Education and Training (IACET), 1760 Old Meadow Road, Suite 500, McLean, VA 22102. The CDC is authorized by IACET to offer 2.6 ANSI/IACET CEU's for this program.

  • CECH: Sponsored by the Centers for Disease Control and Prevention, provider of continuing education contact hours (CECH) in health education by the National Commission for Health Education Credentialing, Inc. This program is designed for Certified Health Education Specialists (CHES) to receive up to 23 Category I CECH in health education. CDC provider number GA0082.

Financial Disclosure Statement

CDC, our planners, and our presenters wish to disclose they have no financial interests or other relationships with the manufacturers of commercial products, suppliers of commercial services, or commercial supporters with the following exceptions:

Grace Boda wishes to disclose that she a consultant for Vertex Pharmaceuticals and the Contra Costa Health Department.

Marita Fridjhon wishes to disclose that she is a Co-Founder and Chief Executive Officer of CRR Global, Inc.

Tina Podlodowski wishes to disclose that she is the Vice-President for Porter Novelli.

Vernon A. Wall wishes to disclose that he works as an independent consultant.

Presentations will not include any discussion of the unlabeled use of a product or a product under investigational use.

CityMatCH has not received any commercial support for this activity.

CDC has not received any commercial support for this activity.

Questions? Contact Marilyn Ingram at: moingram@unmc.edu or 402-561-7500.

 

AGENDA AND PRESENTATIONS
At-A-Glance
  • 8:00 AM -
  • 5:00 PM
  • CityMatCH Board of Directors’ Meeting
  • 8:00 AM -
  • 12:00 PM
  • CityLeaders Workshop (closed session)
  • 8:00 AM -
  • 5:00 PM
  • Data Skills Training
Speakers:
Patricia O’Campo, PhD
Director for the Centre for Research on Inner City Health
St. Michael’s Hospital
Professor
Dalla Lana School of Public Health
University of Toronto
Ontario, Canada
 
Kelly Murphy, MEd
Research Scientist
Center for Research on Inner City Health
St. Michael’s Hospital
Toronto, Ontario

Description:
Epidemiologists, evaluators, data analysts, and researchers who study social determinants and equity in maternal and child health, strive for their work to make a positive difference in the lives of women, children and families. But what are the pathways from research to progressive policy and program change? Knowledge Translation (KT) refers to a wide range of frameworks, practices, and tools for increasing the relevance and influence of research in guiding health policy and practices. This one-day workshop will provide an introduction to leading-edge KT strategies that have been tailored for health equity research and practice, and will highlight the principles of effective knowledge translation, including the complexities of KT for social determinants of health issues.

Service Learning was first introduced at the 2009 Conference as a tool to provide CityMatCH conference attendees opportunities for critical and reflective thinking in the context of hands-on work. This year, we will partner with the Neighborhood Vision Project (NVP), a collaborative community service initiative that mobilizes youth from various neighborhoods to design, implement, and work together on community service projects in each others' neighborhoods. Tailored for CityMatCH Conference participants, this service experience offers a wonderful opportunity to contribute to the San Francisco community while attending Conference.

  • 1:00 PM -
  • 5:00 PM
  • Pre-Conference Workshops

Speaker:
Jason Reece, MCRP, BA

The Kirwan Institute
Moritz College of Law
The Ohio State University

Description:
The Kirwan Institute at the Ohio State University describes opportunity mapping as "a research tool used to understand the dynamics of “opportunity” within metropolitan areas. The purpose of opportunity mapping is to illustrate where opportunity rich communities exist (and assess who has access to these communities) and to understand what needs to be remedied in opportunity poor communities. Opportunity mapping builds upon the rich history of using neighborhood based information and mapping to understand the challenges impacting our neighborhoods." Jason Reece, Senior Researcher with the Kirwan Institute, will explain the opportunity mapping process and walk participants through several examples. By the end of the workshop, participants will have new tools for understanding how to use mapping as a part of their health equity and social justice promotion portfolio.

Speakers: 
Michael Kogan, PhD
Director
Office of Epidemiology, Policy and Evaluation
Health Resources and Services Administration
Maternal and Child Health Bureau
 
Laurin Kasehagen Robinson, PhD, MA
Senior CDC MCH Epidemiologist/Assignee to CityMatCH
University of Nebraska Medical Center

Description:
A wealth of data relevant to maternal and child health is available from national surveys.  In this session, participants will learn about several national surveillance systems designed to better understand maternal attitudes and experiences before, during, and shortly after pregnancy, and the physical and emotional health of children and youth. During the workshop, presenters will introduce several national surveillance system surveys; discuss the availability of data at the local and/or tribal level; review the strengths and limitations of the surveillance system data; and discuss how these data can be used to inform MCH practice and policy.

Speaker:
Marita Fridjhon, MSW, BA
Co-Founder and CEO
CRR Global, Inc.
Benicia, CA
 
Description:
Change is the new normal, and in order for public health organizations to succeed, we must adapt. How can our leaders create resilience to support complex human interactions, embrace conflict, retain valuable employees and adjust to frequent changes while remaining effective and productive? In this session, Marita Fridjhon of CRR Global will explore how leaders in health organizations and related professions can use Relationship Systems Intelligence to tackle some of the common effects of constant change: ineffective or toxic communication, low team morale or burnout, conflict avoidance and non-resolution, lack of creativity and productivity, and role confusion.
  • 6:00 AM -
  • 7:00 AM
  • Poster Set Up
  • 7:00 AM -
  • 8:00 AM
  • Registration and Exhibitor's Breakfast
  • 7:15 AM -
  • 7:45 AM
  • CityMatCH 101
  • 8:00 AM -
  • 8:30 AM
  • 2011 CityMatCH Conference Welcome
Speaker: 
Vernon A. Wall, MS
Founding Faculty, Social Justice Training Institute
Director of Educational Programs & Publications
American College Personnel Association (ACPA)
College Student Educators International
 

Download the Presentation 
(zipped file. Download and save the file to your computer, right click the file, and extract it)

Description:
What exactly is social justice? What is a socially just community? What are the characteristics of a community committed to social justice? We, as MCH professionals striving to address inequities and fight against injustice, must be able to confidently answer these questions. Join speaker Vernon Wall, founder of the Social Justice Training Institute, on an interactive journey leading toward deeper understanding of social justice, and examine your readiness to take social justice practices to the next level in your community.

  • 9:45 AM -
  • 10:45 AM
  • Sessions A - Examples from the Field

Description:

Founded in 1996, Youth Speaks is the leading nonprofit presenter of Spoken Word performance, education, and youth development programs in the country. Youth Speaks believes that having knowledge, practice, and confidence in the written and spoken word is essential to self-empowerment, and creates opportunities for empowering the next generation of leaders, self-defined artists, and visionary activists. Youth Speaks challenges youth to find, develop, publicly present, and apply their voices as creators of social change. By making the connection between poetry, spoken word, youth development, and civic engagement, Youth Speaks hopes to shift negative perceptions of youth; combat illiteracy, alienation, and silence; and create a global movement of brave new voices.

  • 12:30 PM -
  • 2:00 PM
  • Breakouts B - Skills-Building Sessions
Speakers:
Juliet Ellis
Assistant General Manager
External Affairs
San Francisco Public Utilities Commission

Description:
We know that economic and environmental disparities impact the lives of women, children and families, but struggle to know exactly what to do, how to do it, and how to sustain it. Juliet Ellis, former director of Urban Habitat, has a rich background in economic and community development, neighborhood planning, and workforce development. Don’t miss this important session as she presents practical examples of how we can pull together diverse agencies, organizations, and individuals, and work toward closing the gaps in income, opportunity, economic and environmental security, and health.

Speakers:
The Honorable Gail Brewster Bereola, JD
Judge, Superior Court of California
County of Alameda
Oakland, CA
 
Fania Davis, JD, PhD
Director
Restorative Justice for Oakland Youth
Oakland, CA
 
Michael Roosevelt, MS
Senior Court Services Analyst
Oakland, CA 

Description:
How does one measure the impact of the criminal justice system upon communities? How can society repair the harm done to victims, communities, and offenders that occurs when a crime is committed? In this session, presenters will discuss the alternative/complementary paradigm of Restorative Justice (also known as community justice). In this model, crime is viewed as an offense against the community – including victim and offender – rather than against the state. This session will describe how the California Community Justice Project (CCJP) of Alameda County strives to increase awareness and use of local practices consistent with community justice principles. Key presenters California Superior Court Judge Gail Bereola and Dr. Fania E. Davis have been visionary leaders at the forefront of the restorative justice movement. Dr. Davis, Civil Rights Attorney and Executive Director of Restorative Justice for Oakland Youth, will focus on the contemporary U.S. restorative justice movement and racism. Judge Bereola will share her experience and perspectives as she convened the initial Restorative Justice Task Force and provided impetus and leadership toward the development and implementation of the Alameda County Restorative Juvenile Justice Strategic Plan 2009-2011.

Speaker: 
Phyllis Betts, PhD
Director
Center for Community Building and Neighborhood Action
The University of Memphis
Memphis, TN 

Description:
This session will demonstrate ways in which urban communities and MCH programs can use data to drive programs and policies to improve health and address inequality. Dr. Betts, founding director of the Center for Community Building and Neighborhood Action (CBANA), will discuss ways in which research and community-based problem-solving can address issues around housing, neighborhoods, and community development in urban neighborhoods, where low-income women and their families experience the brunt of housing hardship and diminished support services.

Speaker:
Dana Ginn Paredes, BS
Training Director
Asian Communities for Reproductive Justice
Oakland, CA
 
Download the presentations:

 

Description:
Reproductive justice, which links the concepts of disparity and inequity, exists when all people have the social, political and economic power and resources to make healthy decisions about their gender, bodies, sexuality, and families.  Asian Communities for Reproductive Justice’s (ACRJ's) Strong Families Initiative seeks to expand the definition of "family" to support families of all kinds. The focus of Strong Families is on families who have the least amount of resources and are most under attack: families of color, low-income families, immigrant families, LGBT families and single parent families. As families in the U.S. struggle, low-income women, women of color and their children experience the greatest burden. Strong families are families in which every member has the opportunity to thrive. This session will highlight the 10-Year Initiative, anchored by the reproductive justice sector, and will explain how ACRJ is bringing together leaders and organizations from immigrant rights, labor, education, climate justice, LGBT, racial justice, and criminal justice to move forward a progressive agenda with families at the center. Learn ways in which you can promote reproductive justice and a Strong Families agenda in your community.

Speaker:
Sonia Peña
Associate Director
Applied Research Center
Oakland, CA
 
Description:
Join us in this interactive session to learn about practical frameworks to fight racism in our communities. This session will provide an overview of the different levels of racism and other useful definitions for applying a racial justice framework.
  • 2:15 PM -
  • 3:45 PM
  • Breakouts C - Skills-Building Sessions (repeated session)
Speaker: 
Juliet Ellis
Assistant General Manager
External Affairs
San Francisco Public Utilities Commission 

Description:
We know that economic and environmental disparities impact the lives of women, children and families, but struggle to know exactly what to do, how to do it, and how to sustain it. Juliet Ellis, former director of Urban Habitat, has a rich background in economic and community development, neighborhood planning, and workforce development. Don’t miss this important session as she presents practical examples of how we can pull together diverse agencies, organizations, and individuals, and work toward closing the gaps in income, opportunity, economic and environmental security, and health.

Speakers:
The Honorable Gail Brewster Bereola, JD
Judge, Superior Court of California
County of Alameda
Oakland, CA
 
Fania Davis, JD, PhD
Director
Restorative Justice for Oakland Youth
Oakland, CA
 
Michael Roosevelt, MS
Senior Court Services Analyst

Description:
How does one measure the impact of the criminal justice system upon communities? How can society repair the harm done to victims, communities, and offenders that occurs when a crime is committed? In this session, presenters will discuss the alternative/complementary paradigm of Restorative Justice (also known as community justice). In this model, crime is viewed as an offense against the community – including victim and offender – rather than against the state. This session will describe how the California Community Justice Project (CCJP) of Alameda County strives to increase awareness and use of local practices consistent with community justice principles. Key presenters California Superior Court Judge Gail Bereola and Dr. Fania E. Davis have been visionary leaders at the forefront of the restorative justice movement. Dr. Davis, Civil Rights Attorney and Executive Director of Restorative Justice for Oakland Youth, will focus on the contemporary U.S. restorative justice movement and racism. Judge Bereola will share her experience and perspectives as she convened the initial Restorative Justice Task Force and provided impetus and leadership toward the development and implementation of the Alameda County Restorative Juvenile Justice Strategic Plan 2009-2011.

Speakers: 
Ana Novais, MA
Executive Director of Health
Division of Community, Family Health, and Equity
Rhode Island Department of Health
 
Peter Simon, MD, MPH
Medical Director
Division of Community, Family Health and Equity
Rhode Island Department of Health 

Description:
Evidence is increasing that social and environmental inequalities cause poor health, not just poor health care. This means that even if we could provide health care for everyone, we could not make everyone healthy. Rhode Island has begun to operationalize a Health Equity framework using a life course development approach and integration of investments at the state and local level. The visual tool for this approach is their “Equity Pyramid” adapted from the “health impact pyramid” developed by Dr. Thomas Frieden. Another part of this effort is the “RI DataHUB,” an infrastructure that crosses agency boundaries and puts information from federal, state, and local programs together and into the hands of policy makers. The presenters will discuss Rhode Island’s long-term commitment to improving health equity, the partnerships required, their process, accomplishments, and plans for the future. They will propose some concrete ways that health departments can work with other agencies (such as education and social services departments) to reduce costs to society and improve the health of the people they serve by investing at lower levels of the Pyramid.

Speaker:
Dana Ginn Paredes, BS
Training Director
Asian Communities for Reproductive Justice
Oakland, CA
 

Description:
Reproductive justice, which links the concepts of disparity and inequity, exists when all people have the social, political and economic power and resources to make healthy decisions about their gender, bodies, sexuality, and families. Asian Communities for Reproductive Justice’s (ACRJ's) Strong Families Initiative seeks to expand the definition of "family" to support families of all kinds. The focus of Strong Families is on families who have the least amount of resources and are most under attack: families of color, low-income families, immigrant families, LGBT families and single parent families. As families in the U.S. struggle, low-income women, women of color and their children experience the greatest burden. Strong families are families in which every member has the opportunity to thrive. This session will highlight the 10-Year Initiative, anchored by the reproductive justice sector, and will explain how ACRJ is bringing together leaders and organizations from immigrant rights, labor, education, climate justice, LGBT, racial justice, and criminal justice to move forward a progressive agenda with families at the center. Learn ways in which you can promote reproductive justice and a Strong Families agenda in your community.

Speaker:
Sonia Peña
Associate Director
Applied Research Center
Oakland, CA
 
Description:
Join us in this interactive session to learn about practical frameworks to fight racism in our communities. This session will provide an overview of the different levels of racism and other useful definitions for applying a racial justice framework.
Speaker: 
Mary Lee, JD, BA
Associate Director
Policy Link
Los Angeles, CA

Description:
Challenges facing urban communities have been well researched and documented. Many successful strategies and solutions have been developed, evaluated and replicated. Despite all of this effort and increased understanding, real improvements in urban communities are not being seen on the scale we know to be possible. Making significant impact in urban communities will require the mobilization of decision makers, and the weaving together of resources from all sectors. This plenary, presented by Mary Lee, Associate Director of Policy Link and co-author of Why Place and Race Matter, will explore some of the leading innovations and movements happening nationwide to improve U.S. urban areas.

The Friends of CityMatCH Dinner never disappoints, and this evening is sure to "spice up" your conference experience! You'll want to reserve your seat today...space is VERY limited.
 
Guests will experience a taste of India at the fabulous New Delhi Restaurant, named one of the finest Indian restaurants in the US by The New York Times and featured on The Galloping Gourmet TV Show.
 
After dinner, restaurant owner and Master Chef Ranjan Day will share how with the Compassionate Chefs Café (a San Francisco-based non-profit) is helping to improve the lives of young children in need through the local Tenderloin After School Program (TASP) and the Gandhi Ashram in Ahmedabad, India.
 
Not convinced? As a grand finale to the evening, you will be treated to a musical Bollywood* dance performance, by a professional dancer. Afterward, she will teach a few dance moves and then turn everyone loose to try them out on their own.
 
Note: Meet at the 2nd floor lobby near the concierge desk. Groups will depart every 10 minutes between 5:30 - 6:00 pm.

* Unfamiliar with the term? Bollywood references the Indian film industry -- literally Bombay+Hollywood. Bollywood dance is "a synthesis of formal and folk Indian traditional music and dance traditions, with the infusion of Western techniques,” according to our friends at Wikipedia.

  • 7:00 AM -
  • 8:00 AM
  • Breakfast and Regional Roundtables
  • 8:15 AM -
  • 9:45 AM
  • Breakouts D - Skills-Building Session
Speakers: 
Maureen Finneran, MSW
Program Manager
Healthy Tomorrows
 
Holly Ruch-Ross, ScD
Research and Evaluation Consultant
 
Description:
Health professionals engaged in community work often need to evaluate interventions they develop or deliver, but most do not have the resources or expertise to gather and report outcomes satisfactorily. Many projects lose their way in evaluation when moving from goals and objectives to the data needed to monitor progress. Good data analysis does not begin with a computer and sophisticated techniques; it begins with adequate data and a clear grasp of the important questions. This session will focus on asking good questions and facilitating the transition from a logic model or research questions to an evaluation plan, including data collection strategies and tools. The presenters will discuss data quality, the utility of simple analysis, and ways to use data to support a project’s goals and objectives.
Speaker: 
Corliss McKeever, MSW
President and CEO
African American Health Coalition, Inc. 

Description:
Promoting and improving health among African Americans is best achieved by interventions that build capacity in the community, and that strengthen, empower, and sustain healthy lifestyles among African Americans. What can be done to help reconfigure health and social services to meet the needs of African Americans in the U.S.? In this session, Corliss McKeever, MSW, President and Chief Executive Officer of the African American Health Coalition, Inc. (AAHC) will provide an overview of the data on health disparities, and talk about where we need to go from here. How do we move from simply having the data, to actions that will involve our communities at multiple levels? What steps can we take that will achieve the greatest impact?

Speaker: 
William D. Hobson, MS
President and CEO
Watts Healthcare Corporation 

Description:
This session will explore the Patient Protection and Affordable Care Act 2010, featuring the proposed changes to public health insurance and community health centers, and the potential implications for public health. The presenter will describe the  Patient Protection and Affordable Care Act 2010 legislation which has set forth incremental and increasing changes, discuss the practical realities of implementation and the importance of evidence-based approaches, involve participants in a conversation about related opportunities and challenges, and discuss what should be the primary responsibility of public health.

Speakers:
Marjorie McGee, MS, LPC
Women with Disabilities Health Equity Coalition
Portland State University
Portland, OR

 

Noelle Wiggins, EdD, MSPH
Manager
Community Capacitation Center
Multnomah County Health Department
Portland, OR
 
Kori Wilford, BA
Health Educator
Title X Family Planning Program
Larimer County Department of Health and Environment
Fort Collins, CO
 
Download the presentations:

Inspiration Playground (by Kori Wilford)

Disability Across the Life Course (by Noelle Wiggins)

 

Description:
This year, CDC’s National Center on Birth Defects and Developmental Disabilities is marking 10 Years of Service. Traditionally, a focus on disabilities has not been included in the scope of local MCH work, creating hardships for our clients with disabilities. What can be done to successfully integrate people with disabilities into local public health promotion programs? Don’t miss this important session as we examine creative efforts to provide services and establish a long-term agenda for health promotion programming that is inclusive of people with disabilities.
Speakers: 
Jason Stanford
Black Infant Health (BIH) Role of Men Coordinator
Alameda County Public Health Department
Oakland, CA
 
Kay Adams, MPH
Interim Director
Improving Pregnancy Outcomes Program
Alameda County Public Health Department
Oakland, CA
 
Description:
We know that men are important to the health and wellbeing of their families, but they are often are left out of MCH planning and programs. In this session, leaders from the Alameda County Public Health Department, one of the first health departments to have an Urban Male Health Initiative, will lay a foundation for why men are important to our MCH work, describe the effectiveness of their programs, and provide strategies for reducing barriers and increasing male involvement in your communities.
Speakers:
Elizabeth W. Mitchell, PhD, MA
Senior Health Communication Specialist
National Center on Birth Defects and Developmental Disabilities, Prevention Research Branch
Centers for Disease Control and Prevention

Description:
The National Preconception Health Consumer Work Group is developing a national, multi-organizational social marketing plan. In this session, Elizabeth Mitchell, CDC Liaison to the Consumer Work Group, will discuss the Consumer Workgroup’s call to action; discuss social marketing as a vehicle for action; describe phases of a social marketing plan; and highlight the status of the Consumer Workgroup’s social marketing plan activities by phase. Session participants will engage in discussion around the social marketing plan, implementation opportunities, and product needs.

  • 10:00 AM -
  • 11:00 AM
  • Session E – Examples from the Field
  • 11:00 AM -
  • 12:30 PM
  • CityMatCH Awards Luncheon
  • 12:45 PM -
  • 1:45 PM
  • Session F – Examples from the Field
  • 2:00 PM -
  • 2:15 PM
  • Exercise Break (Recess)
Speaker: 
Tiffany A. Manuel, PhD, MS, MPA
Director
Institutional Impact and Evaluation
The FrameWorks Institute
Washington, DC

 

 

Description
Possibly the most important component of moving a justice agenda forward is determining and using the right language. We know the needs of vulnerable populations are great and must be addressed, yet as a field, we have struggled for years to find compelling, effective, and persuasive messages that resonate across politics, ideals, disciplines, and systems. This plenary session and the following facilitated discussion, will identify the best language for speaking effectively about justice, as well as a framework and examples–that you create with other conference participants–to use as you continue conversations at home.

  • 3:30 PM -
  • 5:30 PM
  • Explore and Navigate

Join your MCH colleagues for good food and interesting conversation! While you enjoy the refreshments, continue your conference learning by exploring the Examples from the Field poster exhibits. You will also be inspired by all of the innovative programs participating in the reverse site visit. Local organizations and programs focused on promoting justice and health equity will share their best practices with you--we know that you will get some great ideas from them for your own work! Finally, take a moment to give back to the MCH field by participating in the silent auction which supports the CityMatCH Emerging Leaders Scholarship Fund.

  • 7:30 AM -
  • 8:30 AM
  • Breakfast
  • 8:30 AM -
  • 10:00 AM
  • Breakouts G - Skills-Building Sessions
Speaker: 
Meghan Patterson, MPH
Co-Director
Center for Health Equity and Social Justice
Boston Public Health Commission 

Description:
When you think of public health ethics, is health equity the first thing that comes to mind? As a public health professional, when you think about addressing racism and its impacts on health, does it strike you as an ethical obligation? This session will feature Meghan Patterson, Co-Director of the Center for Health Equity in Boston, and a leader in the Boston Public Health Commission's work to address racism and promote health equity. Patterson will explain how Boston has approached these efforts not as something extra to do, but as something that is at the very core of their public health work. This session will inspire you with new ideas, and challenge you to think about leadership competencies and public health ethics in new ways.

Speaker: 
Grace Boda, MPP, ORSCC
Founder and President
Center for Vital Partnership LLC
 
Description:
Recent years have brought great change and many challenges, including losses of organizational resources and experienced leaders, while the needs of communities and families continue to grow. Stressful and uncertain times can strain staff and damage morale, and diminish their ability to work well together and with families.
 
As leaders, it’s easy to feel helpless in the face of these challenges, or at a loss for what we can do to encourage staff and keep them motivated and engaged when so much is out of our control. In this experiential and highly interactive session, you will learn to how to help anxious and stressed staff transform complaints into constructive dialogue for change; discover what qualities and experiences you can promote in your workplace to keep staff engaged, motivated, and nourished by their work; and develop specific ideas and a plan for building hope and encouragement on your team.
Speaker: 
Michael Dedee, MSW
MCH Division Manager
Monroe County Department of Public Health

Description:
This session will focus on some of the most important concepts of leadership including characteristics of effective leaders; assessing how we think and see things; critical thinking and decision making; and evaluating our own leadership style. The presenter will lead participants through various exercises that will address these concepts and will provide strategies to help participants remember and internalize what they learn. Real life stories, interactive discussion, and several types of training activities will be used.

Speaker: 
Michael Fraser, PhD, CAE
Chief Executive Officer
Association of Maternal and Child Health Programs
 
Description:
Advocacy for maternal and child health programs is essential given the current opportunities and challenges facing local, state, and federal policymakers. In this dynamic and interactive presentation, Michael Fraser, PhD CAE, Chief Executive Officer with the Association of Maternal and Child Health Programs will help build participants’ competency in MCH policy and advocacy using examples from current AMCHP work in Washington, DC. Strategies for making the case for MCH programs and current trends and issues in MCH policy will be discussed.
Speakers: 
Susan Chasson, JD, MSN, APRN
Sexual Assault Nurse Examiner Coordinator
Utah Coalition Against Sexual Assault
Provo, UT
 
Zaid Gayle
Executive Director and Co-Founder
Peace 4 Kids
Compton, CA
 
Martha Ryan, FNP, MPH, RN
Founder and Executive Director
Homeless Prenatal Program
San Francisco, CA
 
Please download the presentations and materials:
 

Description:
Each year, the Magda Peck Leadership Symposium strives to stimulate ideas among conference participants, inspire our collective work, and help us to engage our communities in shaping a healthier future. This year will be no exception. CityMatCH is pleased to partner with the Robert Wood Johnson Foundation’s (RWJ) Community Health Leaders program. Together, we are sponsoring several emerging and mid-level public health leaders to attend the conference, and share their work and passion for justice. These Community Health Leaders have been recognized by RWJ for their outstanding commitment to address some of the nation’s most intractable health problems in their neighborhoods and communities. Their courage, creativity, and commitment to face and overcome incredible odds to improve the health and quality of life for women, children, and families are sure to inspire.

  • 11:45 AM -
  • 12:00 PM
  • Conference Closing
  • 12:00 PM -
  • 3:00 PM
  • CityLeaders (closed session)
Conference Recordings

2011 CityMatCH Conference Welcome

Plenary 1
Working for Justice: Key Concepts

Plenary 2
Working for Justice: Improving Our Urban Communities - Why Place and Race Matter

Plenary 3 and Faciliated Discussion
Working for Justice: Framing Our Message
Part 1 | Part 2

Plenary 4 (Madga Peck Leadership Symposium)
Working for Justice: Leadership Makes the Difference